When research and data are packaged into helpful reports, lists, annual indexes and infographics, they can have a vital impact on earned media, industry analysts and social media channels. Thatcher+Co. has driven national media coverage and conversation by leveraging data and the stories behind them. Thatcher+Co.’s own strategic partnerships create a winning combination with decades of experience in conducting audience research, focus groups, feasibility studies and surveys that help our clients make informed decisions to maximize their ROI while generating strategic newsmaker content.
