Bringing Roots of Knowledge and Utah Valley University

to the Global Stage

The Challenge

Thatcher+Co. supported a profound project on behalf of Utah Valley University (UVU), the largest university in the state, to share an extraordinary stained glass window project, Roots of Knowledge, with the world before becoming a permanent installation on campus. Thatcher+Co.’s mandate was to promote the windows across regional, national and international media, while sharing UVU’s cutting-edge dual model of incorporating both a community college and advanced four year degrees under one roof.

Thatcher+Co. immediately recognized the significance of Roots of Knowledge and its continuation of a powerful tradition of connecting art, education and public space. Thatcher+Co. introduced UVU and Roots of Knowledge to the world through strategic, targeted media outreach efforts, and by creating strategic partnerships to exhibit sections of the window in New York, London and at Oxford University, introducing the historic project to key influencers, scholars and top-tier media around the world.

The Results

More than 70 articles on Roots of Knowledge and/or Matthew Holland and Utah Valley University, including a feature on CNN Style, and in The Guardian, which proclaimed Roots of Knowledge “one of the most spectacular stained glass windows made in the past century.”

President Matthew Holland featured in The Chronicle of Higher Education’s “On Leadership” video interview series and named “Executive of the Year” by Education Dive; an article written by Holland was featured in University Business, a UK-based higher education publication.

Significant coverage in local Utah media, including the Salt Lake Tribune, Deseret News, Daily Herald, and Utah Valley Magazine.